Customer relationship management (CRM) is an approach to managing a company’s interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
CRM is a customer-oriented feature with service response based on customer input, one-to-one solutions to customers’ requirements, direct online communications with customer and customer service centers that help customers solve their issues.
Sales force automation: This function can implement sales promotion analysis, automate tracking of a client’s account history for repeated sales or future sales, and also? oordinate sales, marketing, call centers, and retail outlets in order to realize the salesforce automation.
Use of data warehouse technology: This feature is about following the technology trends and skills of value delivering using technology to aggregate transaction information, to merge the information with CRM products, and to provide KPI (key performance indicators).
Opportunity management: This feature helps the company to manage unpredictable growth and demand and implement a good forecasting model to integrate sales history with sales projections.
Developing and maintaining client relationships.
CRM is expanding outside of the core sales and marketing areas and systems are available that incorporate support and finance data also into the CRM view that a user gets, enabling a wider holistic view of a customer from one screen for a user.
Customer relationship management systems track and measure marketing campaigns over multiple networks. These systems can track customer analysis by customer clicks and sales.